OptiVision: Saudi Arabia’s Gateway to the Future of Global Optometry
By Matteo Di Stefani
Managing Director, VKF Consulting
With over two decades of experience in the field of optometry most of which I have spent across the Middle East I’ve had the privilege of witnessing this region evolve from an emerging market into a global player in the eye care and vision technology industry. Yet, few milestones compare to what we are now witnessing with OptiVision.
This is not just another conference or exhibition. OptiVision stands as a dynamic global platform where international brands, regional talents, and the future of optometry converge under one roof in the heart of Saudi Arabia.
In recent years, global interest in the Saudi optical sector has grown remarkably. Manufacturers, distributors, experts, and innovators are observing closely because the market here is not only expanding, it is transforming. Practitioners across the Kingdom and the region are seeking more than just product showcases; they are looking for knowledge, education, and strategic partnerships.
This is precisely where OptiVision delivers. By bringing together world-class speakers, cutting-edge technologies, and leading industry figures, the event offers a holistic experience that bridges education, innovation, and professional connection. Its mission is clear: to serve a market that is not only growing but also reshaping the future of eye care in the Gulf and beyond.
More importantly, OptiVision goes beyond bringing the world to Saudi Arabia it also provides a stage for the region to showcase its own capabilities and strengths to the world. For local companies, it represents a strategic opportunity for growth, networking, and meaningful engagement in the global dialogue.
What we are witnessing today is not a passing trend it is a transformative shift in motion, one that is redefining the optical landscape of the region and positioning Saudi Arabia at the forefront of the global vision care future.
Matteo Di Stefani
Managing Director – VKF Consulting
